CNNโ€™s Great Big Story Profiles Romero Britto, โ€˜The Most Licensed Artist in Historyโ€™

 In Art & Gallery News, Articles, Artists & Special Collections, In the News, Romero Britto, Video

Park West Gallery collectors are definitely familiar with the great Romero Britto, but did you know that Britto has had more of his artwork licensed than any other artist in history?

That means some of the biggest brands in the worldโ€”Disney, Coca-Cola, Mattel, Samsung, and moreโ€”have all hired Britto to have his art featured on everything from automobiles to bananas.

Brittoโ€™s remarkable career is the focus of a fantastic film by CNNโ€™s Great Big Story. For those unfamiliar, Great Big Story is a network of global storytellers โ€œdedicated to inspiring wonder and curiosity.โ€

Romero Britto on CNN's Great Big Story

Great Big Story has millions of followers all over social media. According to their mission statement, theyโ€™re committed to โ€œdelivering storytelling and live experiences that shed light on the overlooked and underrepresented, but more importantly the inspiring and feel-good stories that bring people closer together.โ€

With that in mind, itโ€™s easy to see why they chose to profile Romero Britto, an artist who has spent his whole career bringing color and optimism into the world.

He told the Great Big Story film crew, โ€œSince I was a kid, I always liked drawing, but I never knew it would change my life.โ€

Romero Britto on CNN's Great Big Story

The short film goes on to talk about Brittoโ€™s childhood, his early days as an artist in Miami, and his incredible philanthropy, which has helped over 250 international charities.

Not only is Britto one of the few contemporary artists who has successfully bridged critical and popular acclaim, but heโ€™s also dedicated himself to making the world a brighter place.

He told the Great Big Story, โ€œPeople tend to say that if youโ€™re colorful and youโ€™re fun, youโ€™re not serious. But I do think weโ€™re all searching for happinessโ€ฆ if we see all the time darkness, when is there going to be the moment of brightness? Everything about my work are things that I think are very pleasing to my eyes, my heart, and make me feel good, because life should be about fun.โ€

If youโ€™re interested in collecting the art of Romero Britto, attend one of our exciting online auctions or contact our gallery consultants at 1-800-521-9654, ext. 4, or sales@parkwestgallery.com

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