PARK WEST GALLERY PRIVACY SHIELD POLICY
Privacy Shield Policy
(Last updated July 9th 2024)
Park West Galleries, (“Park West,” “we,” “our,” and “us”), complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of Personal Data (as defined below) from European Union member countries and Switzerland. Park West has certified that it adheres to the Privacy Shield Principles of Notice; Choice; Accountability for Onward Transfer; Security; Data Integrity and Purpose Limitation; Access; and Recourse, Enforcement, and Liability. If there is any conflict between the policies in this Privacy Shield Policy (“Privacy Shield Policy”) and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit https://www.privacyshield.gov/.
Definitions
“Data Subject” means the individual to whom any given Personal Data covered by this Privacy Shield Policy refers.
“Personal Data” means any information relating to an individual residing in the European Union and Switzerland that can be used to identify that individual either on its own or in combination with other readily available data.
“Sensitive Personal Data” means Personal Data regarding an individual’s racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, physical or mental health, or sexual life.
Scope and Responsibility
This Privacy Shield Policy applies to Personal Data transferred from European Union member countries and Switzerland to Park West’s operations in the U.S. in reliance on the respective Privacy Shield framework and does not apply to Personal Data transferred under Standard Contractual Clauses or any approved derogation from the EU Directive. This Policy does not cover Personal Data from individuals who cannot be identified or who use pseudonyms.
Some types of Personal Data may be subject to other privacy-related requirements and policies. For example:
- Some Park West websites have their own privacy policies.
- Personal Data regarding and/or received from a client is also subject to any specific agreement with, or notice to, the client, as well as additional applicable laws and professional standards.
- Employee Personal Information is subject to internal human resource policies including the Employee Data Privacy Notice.
All employees of Park West that have access in the U.S. to Personal Data covered by this Privacy Shield Policy are responsible for conducting themselves in accordance with this Privacy Shield Policy. Adherence by Park West to this Privacy Shield Policy may be limited to the extent required to meet legal, regulatory, governmental, or national security obligations, but Personal Data covered by this Privacy Shield Policy shall not be collected, used, or disclosed in a manner contrary to this policy without the prior written permission of Park West’s Chief Privacy Officer.
Park West employees responsible for engaging third parties to which Personal Data covered by this Privacy Shield Policy will be transferred are responsible for obtaining appropriate assurances that such third parties have an obligation to conduct themselves in accordance with the applicable provisions of this Privacy Shield Principles, including any applicable contractual assurances required by Privacy Shield.
Privacy Shield Principles
Park West commits to subject to the Privacy Shields’ Principles all Personal Data received by Park West in the U.S. from European Union member countries and Switzerland in reliance on the respective Privacy Shield framework.
1. Notice
Park West notifies Data Subjects covered by this Choice Privacy Shield Policy about its data practices regarding Personal Data received by Park West in the U.S. from European Union member countries and Switzerland in reliance on the respective Privacy Shield framework, including the types of Personal Data it collects about them, the purposes for which it collects and uses such Personal Data, the types of third parties to which it discloses such Personal Data and the purposes for which it does so, the rights of Data Subjects to access their Personal Data, the choices and means that Park West offers for limiting its use and disclosure of such Personal Data, how Park West’s obligations under the Privacy Shield are enforced, and how Data Subjects can contact Park West with any inquiries or complaints, through Park West’s website, available at https://www.parkwestgallery.com/privacy-shield
2. Choice
If Personal Data covered by this Privacy Shield Policy is to be used for a new purpose that is materially different from that for which the Personal Data was originally collected or subsequently authorized, or is to be disclosed to a non-agent third party, Park West will provide Data Subjects with an opportunity to choose whether to have their Personal Data so used or disclosed. Requests to opt out of such uses or disclosures of Personal Data should be sent to Park West Gallery Client Services at (800) 521-9654, ext. 1 or clientservices@parkwestgallery.com”.
If Sensitive Personal Data covered by this Privacy Shield Policy is to be used for a new purpose that is different from that for which the Personal Data was originally collected or subsequently authorized, or is to be disclosed to a third party, Park West will obtain the Data Subject’s explicit consent prior to such use or disclosure.
3. Accountability for Onward Transfer
In the event we transfer Personal Data covered by this Privacy Shield Policy to a third party acting, we will do so consistent with any notice provided to Data Subjects and any consent they have given, and only if the third party has given us contractual assurances that it will (i) process the Personal Data for limited and specified purposes consistent with any consent provided by the Data Subjects, (ii) provide at least the same level of protection as is required by the Privacy Shield Principles and notify us if it makes a determination that it cannot do so; and (iii) cease processing of the Personal Data or take other reasonable and appropriate steps to remediate if it makes such a determination. If Park West has actual knowledge that a third party is processing Personal Data covered by this Privacy Shield Policy in a way that is contrary to the Privacy Shield Principles, Park West will take reasonable steps to prevent or stop such processing.
With respect to our agents, we will transfer only the Personal Data covered by this Privacy Shield Policy needed for an agent to deliver to Park West the requested product or service. Furthermore, we will (i) permit the agent to process such Personal Data only for limited and specified purposes; (ii) require the agent to provide at least the same level of privacy protection as is required by the Privacy Shield Principles; (iii) take reasonable and appropriate steps to ensure that the agent effectively processes the Personal Data transferred in a manner consistent with Park West’s obligations under the Privacy Shield Principles; and (iv) require the agent to notify Park West if it makes a determination that it can no longer meet its obligation to provide the same level of protection as is required by the Privacy Shield Principles. Upon receiving notice from an agent that it can no longer meet its obligation to provide the same level of protection as is required by the Privacy Shield Principles, we will take reasonable and appropriate steps to stop and remediate unauthorized processing. Park West remains liable under the Privacy Shield Principles if an agent processes Personal Data covered by this Privacy Shield Policy in a manner inconsistent with the Principles, except where Park West is not responsible for the event giving rise to the damage.
4. Security
Park West takes reasonable and appropriate measures to protect Personal Data covered by this Privacy Shield Policy from loss, misuse, and unauthorized access, disclosure, alteration, and destruction, taking into due account the risks involved in the processing and the nature of the Personal Data.
5. Data Integrity and Purpose Limitation
Park West limits the collection of Personal Data covered by this Privacy Shield Policy to information that is relevant for the purposes of processing. Park West does not process such Personal Data in a way that is incompatible with the purposes for which it has been collected or subsequently authorized by the Data Subject. Park West takes reasonable steps to ensure that such Personal Data is reliable for its intended use, accurate, complete, and current. Park West takes reasonable and appropriate measures to comply with the requirement under the Privacy Shield to retain Personal Data in identifiable form only for as long as it serves a purpose of processing, which includes Park West’s obligations to comply with professional standards, Park West’s business purposes and unless a longer retention period is permitted by law, and it adheres to the Privacy Shield Principles for as long as it retains such Personal Data. Park West may use Personal Data for the following business purposes:
- Maintaining and supporting its products, delivering and providing the requested products/services, and complying with its contractual obligations related thereto (including managing transactions, reporting, invoices, renewals, and other operations related to providing services to a Customer);
- Satisfying governmental reporting, tax, and other requirements (e.g., import/export);
- Storing and processing data, including Personal Data, in computer databases and servers located in the United States;
- For other business-related purposes permitted or required under applicable local law and regulation; and,
- As otherwise required by law.
6. Access
Data Subjects whose Personal Data is covered by this Privacy Shield Policy have the right to access such Personal Data and to correct, amend, or delete such Personal Data if it is inaccurate or has been processed in violation of the Privacy Shield Principles (except when the burden or expense of providing access, correction, amendment, or deletion would be disproportionate to the risks to the Data Subject’s privacy, or where the rights of persons other than the Data Subject would be violated). Requests for access, correction, amendment, or deletion should be sent to: (800) 521-9654, ext. 1 or clientservices@parkwestgallery.com”
7. Recourse, Enforcement, and Dispute Resolution
Park West’s participation in the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework is subject to investigation and enforcement by the Federal Trade Commission. In compliance with the Privacy Shield Principles, Park West commits to resolve complaints about your privacy and our collection or use of your Personal Data. Data Subjects with inquiries or complaints regarding this Privacy Shield Policy should first contact Park West at privacycompliance@parkwestgallery.com
Park West has further committed to refer unresolved privacy complaints under the binding EU-U.S. and Swiss-U.S. Privacy Shield Principles to an independent dispute resolution mechanism, JAMS. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit https://www.jamsadr.com/eu-us-privacy-shield for more information and to file a complaint.
Under certain conditions detailed in the Privacy Shield, Data Subjects may be able to invoke binding arbitration before the Privacy Shield Panel to be created by the U.S. Department of Commerce and the European Commission.
Park West agrees to periodically review and verify its compliance with the Privacy Shield Principles, and to remedy any issues arising out of failure to comply with the Privacy Shield Principles. Park West acknowledges that its failure to provide an annual self-certification to the U.S. Department of Commerce will remove it from the Department’s list of Privacy Shield participants.
8. SMS, email and calls
By digitally signing this form you are providing Park West Gallery with your express written consent to send you business and marketing communications via text messages (SMS), email, and by calls or prerecorded messages dialed by a natural person or by an automatic or automated telephone dialing system. This express written consent applies to each such email address or telephone number that you provide to us now or in the future and permits such communications regardless of their purpose, unless you opt out of SMS marketing communication when submitting this form. Consent not required to register. Message frequency varies, message and data rates may apply. Text STOP to cancel, call (248) 354-2348 for help. We will never share, trade or otherwise sell your personal information, such as phone number and sms consent, to third parties under any circumstances.
Changes to this Privacy Shield Policy
This Privacy Shield Policy may be amended from time to time consistent with the requirements of the Privacy Shield. Appropriate notice regarding such amendments will be given.
REGARDING PARK WEST GALLERY LOGO
PARK WEST GALLERIES, INC. (MICHIGAN CORPORATION)
29469 NORTHWESTERN HIGHWAY SOUTHFIELD, MI 48034 FOR: ART AUCTION SERVICES; REPRESENTATION OF ARTISTS IN THE PROMOTION, ADVERTISEMENT AND EXHIBITON OF THEIR WORK, IN CLASS 35 (U.S. CLS. 101 AND 107).
FIRST USE 6-16-1970; IN COMMERCE 6-16-1970.
FOR: FRAMING SERVICES, IN CLASS 37 · (U.S. CLS. 101 AND 103).
FIRST USE 6-16-1970; IN COMMERCE 6-16-1970.
FOR: PUBLICATION OF AN ORIGINAL OR REPRODUCTION OF AN ARTIST’S WORK, IN CLASS 41 (U.S. CLS. 101 AND 107).
FIRST USE 6-12-1973; IN COMMERCE
FOR: ART GALLERY SERVICES, IN CLASS 42 (U.S. CLS. 100, 101 AND 107).
FIRST USE 6-16-1970; IN COMMERCE 6-16-1970.
NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “GALLERY”, APART FROM THE MARK AS SHOWN. THE LINING SHOWN IN THE DRAWING IS A FEATURE OF THE MARK AND IS NOT INTENDED TO INDICATE COLOR.
SER. NO. 73-801,978, FILED 5-22-1989.
CRAIG D. TAYLOR, EXAMINING ATTORNEY
