Park West Founder Interviewed on New Immersive Vincent Van Gogh Exhibition

A look inside the Immersive Van Gogh exhibition in Chicago. (Image via NBC Chicago.)
Vincent Van Gogh is one of the most iconic artists in history and now, thanks to a new traveling exhibition, art lovers will have the opportunity to โstep insideโ some of his most famous paintings.
On Thursday, February 11, the popular iHeartRadio program โMichiganโs Big Showโ discussed โImmersive Van Gogh,โ an impressive live experience that uses animated digital projections make it feel like youโre actually walking through a Vincent Van Gogh landscape.
The exhibition opened to critical and popular acclaim in Paris, and itโs now opening new installations in Toronto, Los Angeles, San Francisco, and Chicago.
To talk about the experience, Michael Patrick Shiels, the host of โMichiganโs Big Show,โ interviewed Corey Ross, one of the producers of Immersive Van Gogh Chicago, and Albert Scaglione, the Founder and CEO of Park West Gallery.
You can listen to the full interview here:
While talking about Van Goghโs legacy, Scaglione called the artist โone of the most interesting and incredibly exciting painters of all time. But Van Gogh didnโt sell very many painting in his life. โฆ So he was a tragic figure who did incredibly beautiful paintings.โ
Ross noted that the Chicago exhibition is custom-designed for its locationโChicagoโs Germania Club. The production digitally mapped every single surface within the three-floor venue, which they use to surround their guests in 500,000 cubic feet of animated projections. These virtual environments allow you to walk through iconic Van Gogh paintings like โThe Starry Night,โ โSunflowers,โ โThe Bedroom,โ and more.
According to the exhibitionโs website, the experience was โdesigned and conceived by Massimiliano Siccardi, with soundtrack by Luca Longobardi, both of whom pioneered immersive digital art experiences in France.โ (The Paris Van Gogh exhibition famously appeared on a recent episode of the Netflix series Emily in Paris.)
Scaglione praised the ingenuity behind the Immersive Van Gogh exhibition, stating that he thinks people will start coming back to museums โbecause of experiences like this. This lets you really get your teeth into the art and get right up to those pictures and look at them. โฆ I applaud what theyโre doing. I think itโs a good thing.โ

Park West Gallery Founder and CEO Albert Scaglione
You can find more information about visiting the Immersive Van Gogh exhibition in Chicago here and you can find information about visiting any of the other Immersive Van Gogh installations here.

An homage to Vincent Van Goghโs โThe Starry Nightโ by Park West artist Duaiv.